西班牙是個深受全世界敬重的國家，它的地理位置、歷史以及勇敢捍衛人權，堅持尊重文化差異的民族性，讓它在國際舞台上扮演重要角色。

西班牙人民的開放和好客，成為了國家的標誌。縱觀西班牙歷史，西班牙國土上曾有不同文化共存—基督徒、穆斯林和猶太人曾在此共存好幾世紀。也正因如此，西班牙才能擁有豐富歷史和文化遺產。更重要的是，西班牙與拉丁美洲人民的特殊關係，豐富了西班牙的文化遺產，也塑造出它開放、多元、寬容和尊重的民族特色。

團結是西班牙人另一個不可忽略的品德。西班牙在器官捐贈方面可稱是世界領導者，同時也是世界上最致力於人道主義活動的社會之一。

論藝術領域上，西班牙是一個多才多藝的國家。西班牙的創造能力吸引全世界的目光，同時，其才智也讓西班牙藝術成為了國際指標。

永恆的文學創意：

西班牙是幾位著名作家的誕生地，如Miguel de Cervantes、Juan Ramón Jiménez，以及 Federico García Lorca等，然而這僅是群英薈萃中的幾位大師，國內還有更多出類拔萃的人才。因此，西班牙是世界第九大出版市場。小說家如Eduardo Mendoza、Arturo Pérez-Reverte—最多譯本的當代西班牙作家— Almudena Grandes、Manuel Rivas、Javier Marías 以及Carlos Ruiz Zafón，還有一些國際暢銷作家，像是The Time in Between 的作者María Dueñas，以及the Baztán Trilogy 的作者 Dolores Redondo。

隨處可見的藝術：

早在35,000年前，西班牙人的血液裡就流著藝術細胞。 在舊石器時代，西班牙祖先早已在坎塔布里亞阿爾塔米拉洞穴（Cave of Altamira in Cantabria）繪畫過，被稱為Sistine Chapel of cave painting。從那刻起，西班牙藝術家與日俱增，在世界各地的博物館中，都可欣賞到他們的作品。如Velázquez、Zurbarán、Murillo、Goya、Dalí、Picasso、Miró 以及Sorolla是所有藝術愛好者的指標，當代藝術家的代表則首推Antonio López、Miquel Barceló以及 Antoni Tàpies等。

世界級舞者

佛朗明哥、芭蕾以及當代舞都是西班牙舞蹈文化的一部分。西班牙擁有世界級的古典和當代舞者，像是Víctor Ullate、Nacho Duato、Tamara Rojo、Ángel Corella、Lucía Lacarra 以及 Igor Yebra。於2010年，佛朗明哥被UNESCO宣布為人類非物質文化遺產，是西班牙文化最寶貴的寶藏之一，同時，也是最具有國際知名度的西班牙藝術形式。國際著名的西班牙佛朗明哥舞者之一Sara Baras，同時也是Marca España的名譽大使。同樣不可或缺的，西班牙國家芭蕾舞團（Spanish National Ballet）是全世界西班牙舞蹈最偉大的代表。

西班牙電影：

西班牙人透過他們的才華和創造力，在電影歷史上留下了深刻印記。今日，許多西班牙大師，不論是在幕前還幕後，皆在國內和國際上享有相當大的名氣。在電影製作方面，很難不提到西班牙先鋒Luis Buñuel，以及追隨其腳步的其他西班牙人才，像是 Pedro Almodóvar、Álex de la Iglesia、Julio Medem、Alejandro Amenábar、Juan Antonio Bayona 以及 Isabel Coixet。西班牙演員，像是Antonio Banderas、Penélope Cruz、Javier Bardem、Victoria Abril、Carmen Maura 以及 Eduardo Noriega 皆為國際電影明星。

不朽的音樂藝術：

西班牙一直以來，擁有著超越國界的傑出音樂家，舉例像是持續演奏的獨奏家Raphael、Joaquín Sabina、Joan Manuel Serrat、Julio Iglesias、Luz Casal、Alejandro Sanz、Enrique Iglesias、Manolo García、David Bisbal 以及 Fito等其他音樂家。西班牙也有暢銷團體組合，像是 Vetusta Morla、Russian Red、Amaral、M Clan、Extremoduro、Fangoria 以及 Maldita Nerea。

無與倫比的聲音：

在一般的歌劇和古典音樂中，西班牙有許多知名明星，當中包括國際最知名的男高音 Plácido Domingo，還有 Montserrat Caballé、Josep Carreras、Ainhoa Arteta、María Bayo 以及 José Bros。然而，西班牙也是有新秀，像是 Celso Albelo、 Simón Órfila 以及 Mariola Cantarero。在西班牙的音樂總監與作曲家中，最為傑出的三位分別為：最具有國際知名度的古典音樂指揮家之一，同時還榮獲 European Excellence Award 的Inma Shara，以及兩位年輕的作曲家和指揮家 Fernando Velázquez 和 Lucas Vidal，其原聲帶吸引著數百萬聽眾，也讓好萊塢著迷。

Made in Spain的時尚：

西班牙的創作者憑藉著其高品質的設計，贏得了全世界的讚譽。西班牙一直走在設計的前端，而這都多虧 Cristóbal Balenciaga、Manuel Pertegaz、Paco Rabanne、Armand Basi 以及 Elio Berhanyer 的才華。他們的精神，也被後輩如 Jesus del Pozo、Adolfo Domínguez 以及 Pedro del Hierro 延續下去，讓西班牙時尚國際化。近期， Amaya Arzuaga、Purificación García、Manuel Mota (Pronovias)、Juan Duyos、Juanjo Oliva、Devota & Lomba、 David Delfín 以及 Custo Dalmau，皆在世界各地的伸展台上表現耀眼。西班牙新秀，如 Roberto Etxeberria、Álex Vidal、Jorge Acuña、María Escoté、Nacho Aguayo 以及Palomo Spain 反映了西班牙時尚產業的前途。在鞋類方面，不得不提到來自加那利群島的 Manolo Blahnik，他是全世界最有名的鞋款設計師之一。

前衛的建築：

西班牙人憑藉著其企業精神和創新，讓他們的創造力也能在建築領域上發揮。結合了尖端技術和設計的國外重大計畫，讓西班牙的作品發揮的淋漓盡致。如 Rafael Moneo、Juan Herreros、Guillermo Vázquez Consuegra、Antonio Cruz、Antonio Ortiz 以及 Santiago Calatrava等大師在全世界各地皆有代表性的建築作品。

令五大洲著迷的美食：

西班牙料裡充滿了創意。Tapa一詞無須翻譯，就能讓世界各地知道它是什麼。事實上，這些小巧美食正是西班牙在全世界的最佳美食大使。Martín Berasategui、Ferrán Adriá、the Roca brothers、Andoni Luis Aduriz、Carme Ruscalleda、Sergi Arola、Daviz Muñoz、Paco Roncero、Elena Arzak、Eneko Atxa、Susi Díaz、Ángel León 以及 Dani García，都是將西班牙美食推上最高峰的西班牙主廚。

Spain is admired and respected the world over. Our geographical position, our history, and our defence of human rights and of mutual understanding among cultures have all made our country a significant actor on the international stage.

The open and hospitable nature of Spanish people is a hallmark of our country. Throughout our history, we have been a land where different cultures have coexisted—Christians, Muslims and Jews living alongside each other for centuries. As a result, Spain has a rich historical and cultural heritage. What is more, our special relationship with Ibero-American people added to this rich cultural heritage, helping to shape our open, multicultural, tolerant and respectful character.

Solidarity is another undeniable value of Spaniards. We are a world leader in organ donation and our society is one of the most committed to humanitarian projects in the world.

Regarding the artistic field, we are a multitalented country. Our creativity captivates the world, and our ingenuity has made Spanish art an international benchmark.

Timeless literary creativity:

Spain was the birthplace of universally celebrated writers such as Miguel de Cervantes, Juan Ramón Jiménez and Federico García Lorca, to mention but a few, and it is still home to a multitude of outstanding authors. It of course follows that Spain is also the ninth largest publishing market in the world. Eduardo Mendoza, Arturo Pérez-Reverte—the contemporary Spanish author with the most translated works—Almudena Grandes, Manuel Rivas, Javier Marías and Carlos Ruiz Zafón are just some of the Spanish novelists who have enjoyed worldwide success, not to mention international best-sellers by Spaniards, such as The Time in Between by María Dueñas and the Baztán Trilogy by Dolores Redondo.

Art wherever you look:

Artistry has been running through the veins of the Spanish people for more than 35,000 years. In the Paleolithic, our ancestors painted the Cave of Altamira in Cantabria, which is considered the Sistine Chapel of cave painting. Since then, the list of Spanish artists whose masterpieces can be viewed in museums around the world has grown and grown. Velázquez, Zurbarán, Murillo, Goya, Dalí, Picasso, Miró and Sorolla are iconic names for any art lover, as are contemporary artists such as Antonio López, Miquel Barceló and Antoni Tàpies, to mention but a few.

World-class dancers

Flamenco, ballet and contemporary dance are all part of the dance culture in Spain. Our country has world-class classical and contemporary dancers such as Víctor Ullate, Nacho Duato, Tamara Rojo, Ángel Corella, Lucía Lacarra and Igor Yebra. Flamenco, which was declared an Intangible Cultural Heritage of Humanity by UNESCO in 2010, is one of the greatest treasures of Spanish culture and perhaps the most internationally renowned Spanish art form. One of the most internationally celebrated Spanish flamenco dancers is Sara Baras, who is also an Honorary Ambassador for Marca España. Last but by no means least, the Spanish National Ballet is the great exponent of Spanish dance all over the world.

Spanish cinema magic:

Through their talent and creativity, Spaniards have left an unmistakable mark on the history of film. In today’s world, many Spanish professionals are enjoying enormous success in Spain and abroad, both in front of and behind the cameras. On the filmmaking side, one cannot avoid mentioning Luis Buñuel, who was a pioneer, and who was followed by many other Spanish talents such as Pedro Almodóvar, Álex de la Iglesia, Julio Medem, Alejandro Amenábar, Juan Antonio Bayona and Isabel Coixet. Spanish actors are also global film stars, including Antonio Banderas, Penélope Cruz, Javier Bardem, Victoria Abril, Carmen Maura and Eduardo Noriega.

Enduring musical artistry:

Spain has always had magnificent musicians who have transcended borders. We have soloists such as Raphael, who continues to sell out concerts, Joaquín Sabina, Joan Manuel Serrat, Julio Iglesias, Luz Casal, Alejandro Sanz, Enrique Iglesias, Manolo García, David Bisbal and Fito, among many others. We also have hit groups such as Vetusta Morla, Russian Red, Amaral, M Clan, Extremoduro, Fangoria andMaldita Nerea.

Matchless voices:

In opera, and classical music in general, Spain has a number of well-established stars, including our most internationally renowned tenor Plácido Domingo, along with Montserrat Caballé, Josep Carreras, Ainhoa Arteta, María Bayo and José Bros. But we also have new talents such as Celso Albelo, Simón Órfila and Mariola Cantarero. Of our music directors and composers, three names in particular stand out: Inma Shara, one of the most internationally celebrated conductors of classical music and recipient of a European Excellence Award, and two young composers and conductors, Fernando Velázquez and Lucas Vidal, whose soundtracks have charmed audiences of millions and captivated Hollywood.

Fashion ‘made in Spain’:

Spanish creators have triumphed worldwide with their high quality original designs. Since the industry emerged, Spain has been at the forefront of design thanks to the talents of Cristóbal Balenciaga, Manuel Pertegaz, Paco Rabanne, Armand Basi and Elio Berhanyer. Their legacy has been further cemented by Jesus del Pozo, Adolfo Domínguez and Pedro del Hierro, who have continued to internationalize Spanish fashion. More recently, Amaya Arzuaga, Purificación García, Manuel Mota (Pronovias), Juan Duyos, Juanjo Oliva, Devota & Lomba, David Delfín and Custo Dalmau have all dazzled on catwalks the world over. Young stars such as Roberto Etxeberria, Álex Vidal, Jorge Acuña, María Escoté, Nacho Aguayo and Palomo Spain reflect the promising future for that the Spanish fashion industry. In footwear, we cannot fail to mention Manolo Blahnik, from the Canary Islands, who is one of the most prestigious footwear designers in the world.

Avant-garde architecture:

Spanish creativity also extends into architecture thanks to our spirit of enterprise and innovation. Major projects and initiatives abroad mix cutting-edge technique and design to promote Spanish workmanship. Rafael Moneo, Juan Herreros, Guillermo Vázquez Consuegra, Antonio Cruz, Antonio Ortiz and Santiago Calatrava have all designed iconic architecture which can be seen around the world.

Cuisine that captivates the five continents:

Spanish cuisine is full of creativity. The word ‘tapa’ does not need to be translated to be understood anywhere in the world. In fact, these little delicacies are some of the best ambassadors of Spain in the world. Spanish Martín Berasategui, Ferrán Adriá, the Roca brothers, Andoni Luis Aduriz, Carme Ruscalleda, Sergi Arola, Daviz Muñoz, Paco Roncero, Elena Arzak, Eneko Atxa, Susi Díaz, Ángel León and Dani García are just some of the chefs who have taken Spanish cuisine to the highest level.